As a brand, you want to be as appealing as possible. That’s why you create a logo, colors, patterns, and other design elements that reflect your personality and your values. But this can have a dark side too: You can build brands on the basis of negative associations – e.g. the color red is associated with danger so you avoid it by using green instead. The problem with this strategy is that it can backfire eventually if there is enough evidence that something bad happened or someone was harmed in connection with your brand (e.g. through an association with unsafe products or practices, or illegal activities). If you don’t take precautions right away, then sooner or later the evidence will surface and bring about consequences for your brand and business going forward.
Don’t Be A Copycat
If you’re searching for inspiration, then you’re a copycat. It’s not a cool thing to do, and it’s not something that you want to be associated with. Brands that consistently copy other brands are likely to raise red flags with the FTC and law enforcement. If people think that you are just a cheap knockoff of the original brand, then they are less likely to trust you and your products. Copycats may think that it’s okay to copy a brand because they’re unsure of their own identity and need to use someone else’s success as a guidepost. But copying a brand is not only a bad idea from a legal perspective: It also shows that you don’t have enough confidence in your own product or business to be original.
Protect Your Trademarks
Your trademarks are the marks that identify your brands and products as yours. If someone else starts using a mark that sounds similar to your trademarks, then you might have a problem. For example, if a competitor starts branding their products with the name “Yogurt,” you might argue that you own the “yogurt” mark because it’s a trademark that sounds similar to your own mark. Trademarks help consumers distinguish between products and brands, and they are a valuable asset to help your brand grow. If you don’t protect your trademarks, then someone else may step in and do it for you.
Stay Away From Infringing Content
If you create content with the intention of building brand recognition and trust, then don’t include anything that could be considered infringing content. This means that you can’t use someone else’s trademarks in your content, including the logo, name, or other elements. You might not think that your content is infringing, but it could be. If you include any content that infringes copyrights, then you could be facing legal action. If a trademark owner thinks that your content includes their trademarks (e.g. logos, images, products, etc.), then they may send you a cease and desist letter demanding that you stop using those materials in your content. If you are unsure about the law around your content, then you should consult with a lawyer.
Stay Smart About What You Say In Ads
When you create ads for your brand, you want to be sure that you aren’t doing anything that may be infringing or that could be considered as deceptive. It’s important to remember that everyone can see your ads – whether on social media, in magazines, or websites. What you say in your ads could have consequences for your business. For example, you can’t unfairly promote products that don’t belong to your brand. If you have a cosmetics ad that includes a fake photo of the person in the ad, the company that owns the trademark might take legal action against you. You should also be careful not to lie in your ads. If you say in your ad that your product is the only one that cures a certain illness, then you need to make sure that it actually does that. If it doesn’t, then you could be misleading your customers.
Protect Your IP Rights
If you create things like logos, designs, videos, and other intellectual property, then you need to make sure that you protect your rights with a copyright. A copyright gives the owner of the copyright the right to decide who can use that content. This means that you could get in trouble if you create something and don’t put a copyright on it. If you don’t protect your copyright and someone else does, then you may find that someone else is using your work without giving you credit or money for it. This could cause a problem for your brand because others might associate your logo, designs, or other IP with someone else’s business, hurting your reputation.
Building and growing a brand is an exciting and challenging journey. In order to do so successfully, you need to build trust with your customers and respect their interests. This means that you should avoid copying other brands and trademarks, stay away from infringing content, and protect your IP rights in accordance with the law.