10 Facts You Never Knew About Paid Marketing Strategies

paid marketing strategies

You have the vision to explore and reach out to the audience via paid channels. Paid channels are convenient and practical for task completion. 

Another way is to create awareness [organically], and it is helpful too. However, it takes time.

However, Before you start implementing paid marketing strategies. You should know.

What is paid markeitng?

Reaching your target audience by paying the price to the ad networks is paid marketing.

If you need quick results for your campaigns, you can pay the cost for your ads to paid channels and reach out to maximum audiences. 

You can choose the platforms as per your budget and preferences; either Ways it could be social media or search engine.

The most prominent ads network, Google ads 

And social media ad channels- Facebook, Instagram, and LinkedIn.

You might try Twitter, but it’s a bit expensive.

Paying costs to the marketing channels drive results and boosts ROI.

Paid marketing is a practice in which brands  target the specific audience 

Based on certain parameters

  • Location
  • Demographic
  • Interest
  • Budget

Using various online platforms, Like Google, Facebook, Twitter, LinkedIn, Pinterest, etc.  If You are promoting a product in a local area, ads campaigns should be location-specific.

Choosing a platform that is suitable for your ad campaigns is essential. 

At the same time, you are willing to run ads for your business. You should check which platform performs the best as per your business requirements. 

Especially, If you want to run ads on social media, choose a social media platform as per the budget because, few Social media platforms are bit expensive.

Largest Online advertising platforms

  • Google
  • Bing
  • Yahoo search
  • Social media channels
Now, How would you decide, which ad network is best for your business.

You have the freedom to choose an ad platform according to your budget.

Google ad is the most convenient and customized ad platform.

Marketers prefer to choose google ads because its user friendly, and even small business can promote the prodcuts and services as per their budget. 

Means, Its cost effective too.


Advertisers bid to display ads on search websites and non-search websites such as mobile apps and videos.

The entire program is known as pay per click (PPC),


The advertiser used to pay the fee, and google used to manage their ad campaign; after a while, 

IN, 2005 google introduced adword where small business and advertisers can manage their ad campaigns by self.

PPC (pay per click)

PPC stands for pay per click; it’s a way to advertise your business and brand by paying a fee to the ad networks. 

Paid search marketing is known as search engine marketing.

Advertisers are bidding for keywords and relevant words to buy and rank in SERP.

Bidding keeps changing according to the keyword competition.

How would you create your ad campaign?

Suppose, you are a beginner and want to start paid search marketing. You can begin with google ads. 

It is simple—all you need to sign up for google ads. And practice as to how you can create ad campaigns. 

Learn to create attractive ads that gets the maximum attention from web visitors and get them to your blog or landing page. 

Keep the budget lower, Since you are there to learn and implement to get the benefits out of an ad campaign.

Bidding strategy has a vital play while creating ad campaigns. You can bid for keywords with lower CPC. 

And keep checking how your keywords are performing. Gradually, You will feel confident to create more ad campaigns.

How you can create profitable ad campaigns.

If you want to start paid marketing campaigns and you wish to start with google ads. I am sure you heard of it somewhere. However, 

I will give you a brief as to how you can create ad campaign and also tell you you how Google publishes your content. 


Search Engine Like, (Google) has a vast network, helps you to publish your products and services on various platforms, 

Like websites, shopping listings, videos, mobile apps.


You will have to create your ad campaigns keeping your business goals in mind, Brand strategy, and the amount of time you can devote

How to start a new campaign?

  1. You need to sign up in google ads account

       2.  You can choose the goal for your campaigns if you are uncertain to decide the goal.

       3.Just choose to create campaigns without a goal’s guidance.

      4.Then select a type of campaign, 

Google has a vast audience. Choosing a type of network means, You should tell the search engine which type of ad you want to play.

As suggested, Google plays different types of ads publishing on various platforms.

What is Ad Rank?

Google, for example, considers:

  • Bid amount.
  • Ad relevance and quality.
  • The context of the search (such as the user’s device and time of day).
  • Format impact (includes extensions that enhance the format of the ad).

Ad relevance is essential; the higher the Quality Score is, the lower the CPC will be.


  • Device targeting.
  • Location targeting.
  • Day and time targeting.
  • Demographic targeting.


  • Purchasing a service.
  • Signing up for a newsletter.
  • Placing a phone call.
  • And more

Ad rank = max bid*quality score

 Total price ppc = Ad Rank below your/quality score + 0.01 

Social media paid marketing:-

The major social media platforms (at the moment) are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat.

Things have drastically changed over the years. Previously, Visitors used social media just for fun or to connect with friends and family. 

Now, It’s more like a business platform.  Many social media channels are fully customized to advertise your product and services. 

Channels are equipped with ad assistance and analytics tools. It could be organic and paid marketing both. 

Driving beneficial results from social media is not so difficult.

Social media channels have the maximum user’s engagement throughout the web..

6 Social media channels to grow your business in 2021.

You have Thousand+ social media channels, But the most popular social media channels, That users prefer, with maximum user engagement.

  1. Facebook
  2. Twitter
  3. Instagram
  4. Youtube
  5. LinkedIN
  6. Pinterest


Facebook has a vast audience across all social media channels. As it is  part of our daily  life. We tend to visit social media to check the updates and recent activity. 

We also like to comment people’s posts and express our views. Sharing is the basic goal of social media. It helps to reach out to the audience if we utilize the platform effectively.

Facebook consists, variety of users, seniors, millennials, youngesters, Old,  with diverse age groups, interests and locations. It’s well configured for business promotion.

Facebook introduced a business suite, or you can say Facebook ad manager

Hubspot quotes

Social media advertising spends expected to top $47.9 billion in 2021. That’s nearly 20% of the total expected advertising spend by all North American businesses this year.


 Speed to market, campaign sustainability, and good old fashioned message frequency


It can be annoying at best and detrimental to your campaign at worst.

Suppose, you are a beginner willing to start Facebook ads. Such as creating Facebook ads, campaigns, and learn budget set.

I will guide you to create attractive and cost effective (Facebook ads).

Before we dive into this, I want to share some real figures and facts about Facebook.

Now, we all have heard about Facebook, as it started a decade ago In a college (USA). Soon after few years, it happened to become a global company.

 Let’s continue to learn, How to start paid marketing for beginners with Facebook ads.

 I am sure; You never paid Facebook to use their services before, Even, I never did. Similarly, Facebook gives free access to the (business suite and ad manager to all).

Trust me, When I started with Facebook ads. I found it easy to use. Facebook is constantly improving the algorithm to make online advertising cheap and global.

As a beginner, You can get a Facebook account and log in to Facebook ad manager.

I will guide you through how you can set up an ad in the business suite.

  1. Select Your Campaign Objective. …
  2. Give Your Ad Campaign a Name. …
  3. Set Up the Audience Targeting. …
  4. Set Up Your Ad Placement. 
  5. Set Up Your Campaign Budget and Bidding. …
  6. Set Up Your Facebook Ads.


Twitter is a platform where brands connect with events, occasions and the audience talks most about trends and gets engaged.

You can reach the potential audience via Twitter ads. It is a great platform to advertise your brand, create awareness, website, apps installation, and visits.

Twitter ad is very well customized to create ad campaigns and reach your targeted audience.

Why do you need a goal or objective to create Twitter ads?

You can choose the goal or objective of your ad campaigns. Because, that may the initiation of your ad campaign for the business.

There could be many objectives for your ad campaigns. 


 Drive awareness, attract new customers, and share your story in the moments that matter’s most.

Twitter recommends the top 5 ad formats

  1. Image ads
  2. Video ads
  3. Video ads with website buttons
  4. Carousel ads
  5. Moment ads

Your ads should be creative that should catch users’ attention. While creating (tweet content), You need to have a clear objective in your mind. What do you want your users to think, do and feel.

It should be eye-catching visuals for 15 seconds or less time for a video, including a short copy of (50-100) words.

You can also promote tweets organically or create new tweets to target specific audiences.

You will be charged every 1k impressions(CPM). Twitter recommends an automatic bidding strategy because of its flexibility, cost effective and updates on real-time auction dynamics.

You can optimize your campaign to the goal.  

(likes, clicks, replies, and Retweets). You will never be charged more than what your bid is set at, and once your budget is reached, your campaign will automatically stop serving. 

Twitter also provides real-time recommended bid guidance during campaign setup.


Targeting with Twitter is quite easy. Target with (focus) helps increase reach to the audience.

You can target your existing followers, past website visitors. You can also choose to break out Mobile vs. desktop. And get the best suite for your Twitter ads.

You can set frequency caps per ad group to optimize ad delivery and increase maximum reach to your audience.

At the end of each campaign, You need to measure the ad performance and results.

Twitter is well equipped to track live ad performance. 

Include CPM, Total Impressions, Total Spend, Total Audience Reach, and Average Frequency.

You can also run measurement studies depending on the goals you want to achieve, including audience verification, brand surveys, and offline or online sales studies.

Final Words:

Share on facebook
Share on twitter
Share on linkedin
Nand Kishore Srivastava
Nand Kishore Srivastava

Hey there Welcome to DigitalFacts24.com.
My name is Nand Kishore, Full time Blogger, I am always eager to learn new things. I love to explore idea beyond the Box, Blogging is my Passion. You can connect with me

Join Here!

3 thoughts on “10 Facts You Never Knew About Paid Marketing Strategies”

Leave a Comment

Copyright © 2019 DigitalFacts24. All rights reserved.

Copyright © 2019 DigitalFacts24. All rights reserved.